The University of Georgia’s collective program and athletic department are undergoing a few changes ahead of the 2025 season.
As the NIL era brings forth numerous challenges and changes to the college football landscape, teams and programs have begun acting accordingly to adjust to these alterations. The Georgia Bulldogs are the latest organization to make changes in preparation for this new age of college football.
Classic City Collective CEO Matt Hibbs is reportedly stepping away from his role to join Pathway Sports & Entertainment. Hibbs’ was previously responsible for handling player negotiations for NIL deals among football players for the University of Georgia.
The vacancy for Hibbs’ position is expected to be filled by Tanner Potts, who has been a member of Georgia’s athletic department since 2021. Potts has prior NIL experience within the Bulldogs’ program, as one of his most recent roles for the athletic department was assistant athletic director of NIL.
In addition to these changes, the university’s vice president and chief communications officer Steven Drummond has accepted a position as vice president and chief of communications. Drummond’s primary responsibility will be raising funds in addition to Georgia’s anticipated $21 million allotment from the upcoming Hose Settlement. The university is expected to allocate roughly $14 million to football, with all other sports receiving the remaining funds.
Bulldogs’ head coach, Kirby Smart, is expected to maintain his role in managing the Dawgs’ roster and will likely continue to maintain said role so long as he remains the University’s head football coach.