Just In: “More Than What We Need” — South Carolina’s Chloe Kitts Shines with WNBA Award and Netflix Spotlight
In a groundbreaking moment for women’s basketball, South Carolina’s 5-star guard Chloe Kitts has captured national attention by receiving a prestigious WNBA community impact award. The announcement came just days before the release of a Netflix documentary titled “More Than What We Need,” which follows Kitts’ journey both on and off the court. Her inspiring story highlights the growing influence of female athletes and the rise of NIL (Name, Image, Likeness) opportunities that are transforming college sports.
At just 19 years old, Chloe Kitts has already cemented herself as a leader, not only for the Gamecocks but also for young athletes across the country. Known for her electric gameplay, smart court vision, and mature leadership, Kitts stood out this past season by helping South Carolina remain undefeated and dominating their path to another NCAA championship. Her performance earned her accolades, but it’s her off-the-court actions that have elevated her status beyond basketball.
The WNBA recognized Kitts with the “Athlete Advocate of the Year” award for her community involvement and social impact initiatives. She has worked extensively with youth basketball clinics in underserved communities, launched a mental health awareness campaign for student-athletes, and partnered with local organizations in Columbia, SC, to provide educational resources and scholarships. The league praised her authenticity, commitment, and powerful voice.
The Netflix documentary “More Than What We Need” offers a behind-the-scenes look at Kitts’ journey—from her early days in Florida to becoming one of South Carolina’s most impactful players under head coach Dawn Staley. The film also dives into the world of NIL endorsements, focusing on how Kitts has navigated a new era of college athletics while staying grounded in her values and purpose.
A central part of the documentary revolves around Kitts’ involvement in a historic $250 million collective endorsement deal, which includes several high-profile athletes and brands. Chloe is featured as a prominent face of campaigns with companies like Nike, Gatorade, and even a surprise partnership with a major tech firm focused on wearable fitness. These deals have not only elevated her profile but are reshaping how female athletes are perceived in the business world.
Fans and analysts have been quick to point out that Kitts is helping set a new standard for young women in sports. She’s not just building a brand — she’s creating a blueprint for how female athletes can lead with purpose, manage major business ventures, and still dominate their sport. Her humility and dedication remain clear, as she often attributes her success to her teammates and the leadership of Coach Staley.
The timing of the award and documentary release couldn’t be better, as it coincides with the growing conversation around equity and opportunity in women’s sports. Chloe’s story highlights the need for continued investment and support, and her impact is already being felt beyond basketball. Young athletes are beginning to see possibilities that didn’t exist just a few years ago, thanks in large part to role models like her.
Reaction to the WNBA award and Netflix feature has been overwhelmingly positive. Fellow players, coaches, and even celebrities have taken to social media to congratulate Kitts. Coach Staley called it “a proud moment for the program and a sign that the future of women’s basketball is in very good hands.” The university is also planning a celebration event for Chloe later this month.
The title “More Than What We Need” encapsulates the heart of Chloe’s journey. She’s not only enough — she’s more. More than an athlete, more than a brand, more than a scorer. Her impact transcends sports, echoing across business, media, education, and youth empowerment. The documentary is expected to spark conversations nationwide about leadership, legacy, and what it means to use your platform for change.
Looking ahead, Chloe Kitts has a bright future whether she enters the WNBA Draft early or returns to South Carolina for another season. Her influence is undeniable, and her story is still being written. What’s clear is that she represents a new generation of athletes who aren’t waiting for opportunities — they’re creating them.
As the credits roll on her Netflix documentary, one message rings clear: Chloe Kitts is not just playing the game — she’s changing it. And for women’s sports, this might b
e just the beginning.